Tisa Hagerty wasn't trying to make a political statement when she put up the sign announcing that her husband.
Dentist Curtis Hagerty, of Arkansas' Hagerty Family Dental, doesn't hunt lions.
"We thought it was funny," says Hagerty, a hygienist and the person who came up with the brilliant bit of advertising.
"And it's true. The dentist doesn't hunt lions. Or anything else."
While Cecil the lion's killer, Minnesota dentist Walter Palmer, is facing a defaced home, a shuttered business and possible criminal charges in Zimbabwe, Hagerty says she and her husband are enjoying a far friendlier response to their approach to the natural world.
"We like people to smile," she says. "We're not here to hurt you."
So, you may wonder: What does this more-gentle dentist do for fun, if killing majestic animals isn't his bag?
Hagerty says her husband is a fan of several non-blood sports, including softball and college football.
He loves the Arkansas Razorbacks, and, in what might be seen as a big-game "ironic twist," Hagerty says, chuckling, "he's an Auburn Tigers fan."