On the Internet, everything goes very fast. We all like to visit websites that load very quickly, especially when accessing from a mobile device. It costs a lot to attract visitors to your site; but then your visitors leave without having to see what you have to offer. A slow website can make you lose many customers and therefore money.
But it’s not just a matter of usability. For Google’s algorithm, speed is everything!!! An important part of SEO work on a project is to optimize the loading speed. To facilitate our work, Google provides us PageSpeed Insights a tool that lets us know the speed at which load our website and we implement these solutions to optimize our website.
How to increase the speed of your website.
The first thing you have to do to analyze our website is going to PageSpeed Insights page and enter the URL of our site. Google will analyze and tell us how fast the page is. In this post we’ve done a test with the website– Konga.com
The PageSpeed Insights gives a score between 0 and 100 on the loading speed for both mobile and computer.
Less than or equal to 60 tells us that the page is quite slow and you have to solve at least the most serious problems
If the score is between 60-80 our website is fast, but can be improved.
More than 80 would be a very acceptable speed load.
As shown in the example of the website of Konga.com the test result is 45 and 56 in the mobile version and desktop version respectively. These results are quite low and the website needs to be optimized.
PageSpeed for SEO
Google Page Speed gives the advice needed to optimize our website. Depending on the importance of change we need, Google tells us the elements that “must fix” marked in red and less important items marked in yellow that “should ask yourself correct.” It also talks about the elements that are optimized. At least we have to solve marked in red.
In each of the elements analyzed, PageSpeed shows a link with tips to correct these issues.
Basically PageSpeed analyzes server items that affect the speed of loading and aspects of the page that can slow down our website.
After Studying Google’s Pagespeed extensively, we came up with 4 ways to increase your website speed.
1.Specifying the browser cache:
With the cache we tell the browser not to ask again static files, such as images that have been downloaded, making user navigation is much faster by not having to redo the same requests to the server.
2.Server response time:
Your hosting company’s server loading time can affect the speed of your website.So Google takes this point in high consideration. It would require a study of both the application and the server to improve server response.
2.Image optimization:
It is one of the elements that affect the speed of a web. A website often has many images and if you add the weight of each will see that at the end we are talking about several megabytes. The more we can optimize images without losing quality the higher the increase in our website speed.
3. Java-scripts that block the loading of the page:
Some plugins or scripts that install on our websites use java-scripts are not always good because they are damaged or because they are very slow load block web until they are executed, so these java-scripts make our website load more slowly. We must detect and avoid this script.
4. JavaScript and CSS compress files
The fewer files that are downloaded, the fewer the requests to the server and this will make faster download speeds. The idea is to unify all java-script files into one and another and compress CSS.
In the analysis of the mobile version, google analyses the following factors to measure your website speed:
-Font size
-Button size
-Adapting the content of the graphic display
-using plugins that hinder the use of mobile devices
Now you should understand that Google attaches great importance to speed of of websites, hence the need for you to increase the speed of your website. It’s Clear that the speed of a website, especially on mobile devices is a very important and therefore affects a greater or lesser extent in the SEO.
