Africa Magic Yoruba and Africa Magic Hausa launched on Monday 1st March 2010 the 24-hour channels available today. Africa Magic Hausa and Africa Magic Yoruba are available on channels 117 and 118 respectively.
There is no doubt that the country Nigeria is a very important market for Multichoice. Being Africa’s largest population and home to Nollywood, it not only offers most of the movies on Africa Magic, but also offers a ready consumer market for the direct-to-home digital satellite TV service called DStv.
The two factors that must have brought about Africa Magic Igbo would be demand and competition.
The Demand for igbo channel has led to accusation of tribalism on DSTV.
Africa Magic Igbo channel underway
From what we are gathering, TV network, Africa Magic on DSTv and Gotv is set to launch an Igbo channel. The station had been criticised for having Hausa and Yoruba channels, without an Igbo channel. But they had always responded that there are not enough content yet to start an Igbo station.
It seems they now have the content they want and they are set to launch it soon.
Though none of their staff is ready to let the cat out of the bag yet, an insider confirmed that they have finally moved to end the complaints of what some see as marginalisation of Ndigbo. They will be introducing a channel for Igbo language in a matter of weeks. An inside source said that they might be waiting for the Africa Magic Viewers Choice Awards (AMVCA), which is holding today, to end before making the announcement.
African Magic entertainment bouquet now boasts of eight channels. While there are dedicated channels for Hausa and Yoruba films, there has been none for the Igbo, one of Nigeria’s three major ethnic groups.
